27 Best SEO Tools of 2024 Honest Reviews and Free Options

Many comprehensive SEO tools have a handful of free features or a free limited-time trial. PageSpeed Insights is a diagnostic tool that will help you identify SEO issues with page load time. If your site takes too long to load, your SEO rankings will fall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance. BrightLocal has a few free tools, but accessing the advanced features requires a paid package.

Track Your Answers and Success Rate

Think of it as laying down a network of roads within your website, guiding visitors and search engines alike. Get SERP data, ranking, tool reports, and competitive BHS Links analysis all in the form of convenient reports with Marketing Miner, which has over 40,000 users. Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide. As the name implies, CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword.

• The clean interface and functional design means you don’t have to spend an entire day trying to figure out how to use the product, you can be up and running in just a few minutes.
• Data on the popularity of queries is useful for crafting high-ranking content and pleasing your audience.
• The free account level gives you access to one “project” which includes basic site auditing, as well as limited keyword and domain reporting.
• As e-commerce continues to dominate the market, it’s more important than ever to focus on increasing your traffic by ranking for specific keywords on Google (and other search engines).

Daily Rank Tracking

Moz Pro is another all-purpose SEO tool designed to help website owners and digital marketers increase their traffic from organic search results. It has long been celebrated as one of the best SEO tools and has been running since 2004! Moz has a tremendous reputation in the SEO world, making their Pro tool something you should consider. If you’re a local business, MozLocal is also worth checking out, even though we are not directly reviewing its features here. SEObility is an excellent tool for beginners just starting with SEO and web admins who have never optimized their websites for search engines.

These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things. Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users.

SEMrush

Next up is another SEO favorite—not just because it’s free but also because it’s incredibly easy to use and provides valuable data. It’s simple and lightweight, which is why many SEOs keep it installed—even if it’s just for quick data checks before jumping into premium tools. These free versions can eventually fall short, so when that happens, you’ll want to either upgrade to a paid plan or switch to another tool—free or not. We’re constantly evolving the tool and introducing more useful features and data for SEO professionals. Find “linkworthy” pages by researching your competitors’ most linked-to pages with the Best by links report.